MPS: Rebrand
I was the first marketing hire at MPS. They had no previous branding, consistent story, or direction. I saw this as a great opportunity to take part in building their marketing foundation.
I have managed the entire rebranding process from narrating their story, implementing consistent brand elements, developing digital & print materials, building the brand guidelines and media kit, defining their mission statement, improving social media, capitalizing on advertising and sponsorship opportunities, and optimizing their website.
Below are some examples of the work completed by myself and the team.
The media kit was created for ease of understanding MPS and our products.
MPS Gifs
Created gifs for storytelling of what MPS does and how our products work. Also for interactive social posts!
New MPS Video Content
MPS Ad’s
MPS was running ads that were photoshopped images of our product, with too much text, and no CTA’s. Now we use high-resolution images, catchy copy, and CTA’s with UTM trackers.
Below are some digital and print ads we’ve ran.
