Removery: Email campaigns
Removery uses the Acoustic email platform to create campaigns, schedule emails, track success, and segment leads.
I was in charge of determining what content would fit a campaign best, developing the email copy, uploading the email into Acoustic, testing subject lines, hyperlinking the CTA’s appropriately with UTM’s attached, selecting the appropriate segment for the campaign, and scheduling!
I would own the email campaign process for Removery’s monthly newsletter ‘The Pulse’, specific campaigns, and evergreen emails.
In addition to using Acoustic, I was also in charge of emailing clients of acquired tattoo removal companies through a variety of email platforms to onboard them to Removery. Those often included platforms like MailChimp, SquareSpace, and Mindbody.
I was able to quickly adapt to various email platforms as Removery acquired nearly 20 tattoo removal companies in the time I was their Content Marketing Manager.
Below are a few email examples we created:
The first was from Removery’s “The Pulse” monthly newsletter, the second was a ‘financing campaign’ where we were testing the phrase “Start Now. Pay Later.” Lastly, we started a ‘credibility campaign’ to visually show prospective clients’ tattoo removal before and after results with real client reviews.
